From Resistance to 90% Adoption: How Altria Built an AI Legal Front Door Lawyers Actually Use
Altria built an AI legal front door in 52 days, achieving 80–90% adoption. Learn how they drove change, improved intake, increased visibility, reduced outside counsel spend, and built the foundation for scalable AI in legal.
A sharper legal narrative starts with better visibility.
Legal teams don't just struggle to manage work. They struggle to get people to change how they work.
For Joy Thorpe, Director, Strategy Legal Center of Excellence (COE) at Altria, the challenge wasn't just finding the right intake tool. It was reimagining how an entire legal department operates.
With business goals to be faster, more effective, more efficient, and to reduce outside counsel spend, Joy built a Center of Excellence and set out to create a legal front door that lawyers would actually embrace.
In this session, hear how Altria partnered with Checkbox to go from zero intake infrastructure to an AI-powered legal front door, introducing Ask Al in just 52 days, and how they drove 80–90% adoption across the department.
We’ll explore:
- Why change management, not technology, is the hardest part of legal transformation
- How to choose a purpose-built legal tool over an enterprise system (and make the case internally)
- What it takes to meet lawyers where they are and turn skeptics into champions
- How a centralized intake system creates visibility, faster turnaround, and data for smarter decisions
- How a legal front door becomes the foundation for AI adoption done right
This session is for legal and legal ops professionals who want to give their department a modern overhaul but need a real-world roadmap to make it happen.
Register now to join us live, or to receive a link to the recorded event if you can't attend!
The leaders behind the conversation.
Perspectives from legal operations, in-house leadership, and workflow technology.
